“George, you put a lot of meals on the tables of the boys in the band and crew and diapers on their babies
over the years.” said Toby Keith.
“George, you fed my kids with all the dates you booked.” stated Trace Adkins.
“George was a great friend.” said Randy Owen, member of the country group, ALABAMA.
George was a fan of entertainment, and his life story is a testament to that.
He attended The Ohio State University his freshman year, majoring in business. While there, he played
trumpet with a dance band and got the idea to secure dates for other dance bands. His sophomore year he
transferred to Muskingum College where he started to book local bands on the side at fraternity parties and
social clubs. When he graduated, he realized the need for a booking agency, which lead to the founding of
Variety Attractions in 1961. Little did he know at the time that Variety Attractions would eventually become a
brand that is one of the most respected, trusted, and honored companies in the entertainment world.
He booked artists like Dolly Parton, Loretta Lynn, Tammy Wynette, George Jones, Alabama, Garth Brooks,
Toby Keith, Trace Adkins and more from the beginning of their careers and throughout them. To date, Variety
Attractions has booked over $1.2 Billion in contracts since its inception and now operates in 24 states.
Not only a fan of music, George also had a love for the circus world, with all of the animals, the high wire
performers, the daredevils, and the excitement the circuses brought to small towns. He recognized this and